(San Diego) – April 1, 2005 -- Clients of the San Diego Convention Center Corporation, visiting delegates and local San Diegans alike will soon see a fresh new look for the Convention Center with the launch of a new logo and branding campaign aimed at reinforcing the very best about the destination. The new logo incorporates the sun to reflect San Diego’s sunny, idyllic 72 degree year-round weather and blue lettering to reflect the city’s ocean-side setting. Yellow and orange hues and red lettering will be used in new advertisements and other materials related to the Corporation that embrace and reinforce the very positive branding efforts launched on behalf of the entire destination by the San Diego Convention & Visitors Bureau. By using elements already associated with the destination’s existing brand, the Corporation saved the City of San Diego thousands of dollars that would have been spent on a separate and costly identity campaign. Besides being an efficient and effective use of taxpayer dollars, using familiar graphics also reinforces what clients already know and like about our destination.

The focal point of the new logo is a whimsical, golden sun reflecting San Diego’s “fun-in-the-sun” environment and near-perfect weather, a combination that has made the city one of the world’s top convention destinations. Design elements in materials will capitalize on the colors most often associated with our resort destination: blue, yellow, orange and fire-engine red. The new look will be incorporated into materials and signage in the near future.

“ Our goal was to reinforce the very best about our beautiful city. This new logo and branding effort achieve that,” said Carol Wallace, president and CEO of the San Diego Convention Center Corporation.