2010 CONVENTION FORECAST

Convention Center Events Contribute over $1 billion in Regional Economic Benefits to the San Diego Region

Top Medical Convention of the Year, Neuroscience 2010, expected to produce a record $163.7 million regional economic impact and $2.3 million in tax revenue
 

The San Diego Convention Center is forecasting $1.3 billion in regional economic impact and $18.7 million in tax revenue for the city coffers in 2010. Besides supporting 12,500 jobs countywide, Convention Center events this year will provide local hoteliers 724,303 hotel room nights giving our city’s hotel occupancy rates a well needed boost. Sixty-three conventions are also expected to draw 559,750 primary attendees whose spending will generate an estimated $542.1 million in direct attendee spending.
 
Future business continues to fare better than expected, in part, due to the Convention Center strategically marketing itself to resilient market segments such as the lucrative medical and health care sectors. One of this industry’s top medical meetings, the Society for Neuroscience (SNS), is expected to bring 36,000 medical and scientific delegates to San Diego for Neuroscience 2010, November 13-17. The group was last here in 2007 when it set the record for producing the largest economic impact, $133 million, of any event held in the building to date. This time around, the SNS is expected to surpass its own record and generate an unprecedented $163.7 million in economic impact as well as $2.3 million in tax revenue for our city when it’s most needed.